Seasonally Themed Adverts
Written on 12 February, 2008 by David Churchill
If you rely on photographs as a background for your 125×125 Adverts, then it may be worth considering an alternative image every now and then, perhaps something that would match the seasons of the year.
Changing the image is a quick and easy way to keep your advert looking fresh and avoid it becoming overlooked. There is nothing worse than an advert becoming so familiar that it becomes invisible.
It is worth remembering though, just change the background image and not the style of your logo or branding as this could confuse potential customers, visitors and traffic.
Above is a quick example of seasonally themed adverts. They all use the same font for the main text at the top and there is ample space for a logo, branding or a web address at the bottom.
Download the Seasonal Samples (287kb Photoshop layered file) and the font Cookies, which is used for the text at the top of each advert.
Feedback Time
I’d be interested to know if you already use alternative images or styles throughout the year in your adverts, or even if you change the overall theme of your website.